I like Hamilton produced a full line of models in the 1960s - literally over 120 different models in the men's lineup. There was something for everyone, it would appear.
The watch market was extremely competitive at this time. In fact, by this point Hamilton had diversified into other industries and watches was just a portion of the their business. By the end of the 1960s watches accounted for just over half of Hamilton revenue.
Hamilton marketed watches at a variety of price points from entry levels for fine watches to ultra-expensive. Some models didn't even have published prices in the catalogs. One of the attributes that made even a mid-grade watch "fine" was the quality of the materials. Entry level models had stainless steel cases or cases with rolled gold plated bezels. Mid tier models offered gold filled cases. High end models had solid gold cases and diamonds. Some models even had solid gold bracelets!
The quality of dials could vary by price point as well but most mid-grade or higher models still featured sterling silver dials with solid gold markers or numerals.
A good example of a mid-grade model is the 1961 Bentley. It represented the second time Hamilton used that name, the earlier time being in the 1930s. The latter Bently was produced for four years. It featured a 10K gold filled case with a two-tone sterling silver dial outfitted with solid 14K numerals and markers. It's a very nice men's dress watch.
The model was available on a either a bracelet or a strap. I can't tell from the catalog ad if it's presented on the bracelet or on the strap. I suspect it's a mesh bracelet but I could be wrong. In 1963 the bracelet was changed to another, less expensive, design. So if you're one of those crazy "watches on original bracelet" collectors, there are two designs to look for.
I've had my project watch waiting for quite a while. It appears to be in good shape but definitely could stand a good cleaning.
The inside of the case back is clearly marked Hamilton W. Co. Lancaster PA - this is what you should always see in a 1940s through 1960s watch. If you see just 14K or something like that, it's not an authentic model. ALWAYS check the case back when you're thinking of buying a Hamilton online.
The movement tucked inside is the 22 jewel 12/0 sized 770 movement. This caliber was the pride of the fleet in Hamilton's factory - although I think the 8/0 sized 730 and 735 calibers are great too.
I neglected to take the usual fully disassembled movement picture but the fully cleaned and reassembled movement is now ticking away with a nice motion.
It's running a smidgeon fast but the other aspects look good.
A tweak here, a tweak there, a tweak back a smidge... eventually I get the beat rate to just a little fast. I find newly overhauled watches settle a little after running a while.
A new strap completes the restoration and this dress watch is ready for some more wrist time.
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